07 | MAR | 2019

With its prototypes finalized, the FIMMA Mobstone project will show the personality and versatility of stones

Expectation is the word that expresses the feeling of the organizers of the 14th International Fair of Machines, Raw Materials and Accessories for the Furniture Industry (FIMMA Brasil) 2019 and also of the furniture manufacturers members of Movergs, designers that take part in the Raiz Project carried out by Sindmóveis and marble producers exhibiting at the show who are involved in the Mobstone – Stone Furniture project.

This unprecedented initiative required approximately five months for developing products using ornamental stones as the main or secondary furniture raw material. Those visiting FIMMA Brasil 2019, from March 26 to 29, in Bento Gonçalves, will have the opportunity to check out all the potentiality, personality, versatility and beauty of the stones during the exhibition of prototypes.

The president of FIMMA Brasil 2019, Henrique Tecchio, confirms that the project has achieved its goal of promoting greater integration between Brazilian furniture, design and stones. "Mobstone proves that the new stone segment at FIMMA Brasil 2019 will be of great relevance," he points out.

Exhibitors and professionals
Four teams participated in the project: companies AMMA Design, Tremarin, Aziforma and Heitor Móveis; designers Marta Manente, Juliana Desconsi, Gemile Nondillo and Augusto Crespi; and marble producers De Carli, Micfel, CJ Mármores e Granitos and Cammino Pedras.

Alexandre Bittencourt De Carli, commercial and administrative director of De Carli Mármores and President of Sindicato das Indústrias de Mármores, Granitos e Rochas Ornamentais do Rio Grande do Sul (Simag/RS), says that he considered the Mobstone project as an opportunity to approach designers and furniture partners to develop a value-added product line that could be mass produced. De Carli currently works exclusively with made-to-order projects. "We expect FIMMA Brasil 2019 to be an excellent fair due to its tradition and we believe that by participating in the exhibit space we can prospect different partners and clients to achieve our main goal of creating an innovative product line in our industry, he says.

Rodrigo Rizzardo, commercial director of Pro Marmo, says that their experience with Mobstone was very positive, as it showed alternatives for the generation of business and different product options for the furniture industry. "I believe that this initiative allows us to get closer to the furniture market, presenting the possibilities of the use of ornamental stones in pieces of furniture," he points out.

The Mobstone project was developed by FIMMA Brasil 2019 and the Furniture Industry Association of Rio Grande do Sul (Movergs). It has the support of Sindmóveis/Raiz Project, Instituto Senai de Tecnologia em Madeira e Mobiliário and Revista Rochas, and it is sponsored by Pro Marmo Revenda de Pedras.

Learn about each initiative concept
Meteoro Collection - developed by Stúdio Marta Manente for AMMA Design, with the participation of the marble mill De Carli Mármores
The stone used in this project was Meteorus, which astonishing in its details, carries textures and marks of an element with an intrinsic baggage of its natural state, whether it comes from soil or space.

The Meteoro collection combines the solidity of the Brazilian origins with the stories told by the extracts left along the way - or by the sky. Each piece has a bit of its roots and offers space for creating new narratives for the ones who interact with it. The rooms that accommodate them are opening new opportunities for the future of a piece with traditional Brazilian features. In this way, this line is an invitation to create new meanings, partly shared and in part unique to individual experiences.
This collection consists of a coffee table that which can be used on its own or in combination with other pieces featuring edges with golden details that contrast with the stone on the top; a side table that also features golden details and trimmings, a piece to furnish rooms with refinement; and a panel that has quite elegant features with a bisoté detail on its edges, in addition to the golden trimming that adds a delicate touch to the piece.

Triza Collection – developed by Bria Design for Aziforma, with marble works by CJ Mármores
The main characteristic of the Triza collection is its geometric shapes, volumes and geometric combinations. A series of contemporary and complementary pieces that combine stones (marble) supported by a thin steel frame that celebrates the beauty of the industry. Pieces with occasional, functional and carefully detailed approaches to furnish any space.
This collection consists of side tables (corner, coffee and sideboard), lamps and a chaise longue. They all have two levels of contrast with timeless fine surface materials such as stone and wood. The side tables were designed with a steel structure using several sections, angle, rod and flat bar with a marble surface adding value and counterbalancing with the lightness of the metal structure. The sophisticated silhouette of the chaise longue reveals personality. The rigid steel base has versions with four or five spokes, depending on proportion and athematic rationality where geometrization is the basic concept of the pieces. The finishing options for the base include chrome, polished, black chrome and metal with champagne, brass and copper finishing that contrast with the elegance of the stone base, with its linear and elongated top for various uses and supports.

Louvre Collection – developed by designer Augusto Crespi for Heitor Móveis, with marble works by Cammino Pedras
The Louvre collection was inspired by the modern architecture of the glass pyramid of the Louvre Museum, which looks like a polished piece of jewelry. It was developed to furnish different styles of spaces ranging from classic to contemporary harmoniously combining wood, metal and stone. The inverted pyramid, a distinguishing characteristic of the collection, refers to the shape of the same geometric polyhedron located inside the Louvre consisting of 84 lozenges and 28 triangles. Another inspiring element is the contrast of the imposing Renaissance building of the museum with the modern pyramid. Just like the pieces of the collection, which have minimalist style and straight lines, the combination of styles creates a complementary effect, highlighting the beauty of each product.

Linha Harpa – developed by designer Juliana Desconsi for Tremarim, with marble works by Micfel
Elements of extreme simplicity and elegance applied to woodworking effects provide a sophisticated effect and a certain poetry with the details of the dining room, buffet and cabinet/bar of the Harpa Line. The harp is one of the oldest instruments of humankind, always with a triangular shape, it was developed from hunting bows. These design and semantic associations were applied to the details of the products, creating a triangular element accompanied by the line that symbolizes the string and with subtle and delicate details that are present in the stereotype of a harp. The combination of wood and stone creates a contrast between hot elements with sturdy and cold elements. Another counterpoint is the feminine aspect and the magnificent proportions found in the products. Both counterpoints draw their inspiration from the harp, which is sweet and subtle when used, but large and expressive in size.

FIMMA Brasil 2019 will offer several services to visitors and exhibitors
The credibility and tradition of the International Fair of Machines, Raw Materials and Accessories for the Furniture Industry (FIMMA Brasil) 2019 is also present in the quality of a number of services provided for the comfort of exhibitors and visitors during the four-day event.

From March 26 to 29, the 360 exhibitors and 25,000 expected visitors will have complimentary shuttle service, food courts, luggage storage, parking lot, infirmary, information desks, among others. VIP guests will have access to the VIP lounge, in Pavilion A, Streets 1 and 2, where there will be a meeting room, internet connection, and catering service.

Shuttle service
For those arriving at the airports in Porto Alegre and Caxias do Sul, and staying at the hotels registered with the service provided by FIMMA Brasil 2019 in the cities of Bento Gonçalves, Caxias do Sul, Farroupilha, Garibaldi and Carlos Barbosa, there will be a shuttle service to Parque de Eventos in Bento Gonçalves. Exhibitors and visitors who choose to drive to the fair will have 2,500 parking spaces made available by Fundaparque.

Several food options will be available in pavilions A, B, C, D, E serving coffee, snacks and hot meals. There will be a food court in pavilion C, consisting of restaurants and snack bars. In pavilion A, streets 10 and 11, a lounge will be offering a daily drink per person, made from sparkling wine starting at 5 pm. In pavilion B, streets 18 and 19 there will be a Wine Bar of the Vale dos Vinhedos Wine Producers Association (Aprovale) exhibiting some of the main brands of wines and sparkling wines consumed in Brazil.

Convenience Store
In Pavilion C, the Convenience Store will offer both exhibitors and visitors a number of services in just one place. Those who do not have time to stroll around the surrounding region will be able to enjoy some local products from Casa da Ovelha, Casa da Confecção and Benevento Café e Chocolates, businesses that are located on Caminhos de Pedra cultural itinerary in Bento Gonçalves; Chocolates Florybal and Malharia Aurora, from Gramado. There will also be a drugstore, an area for relaxing massages (eastern therapies) and spaces to store suitcases and materials.

Other services
The organization of the fair will offer luggage storage service free of charge, located near the main entrances in pavilions A and E. Health care will also be provided in spaces located in pavilions A and E, guaranteeing the well-being of the participants to the show.

In pavilion A, street 4, exhibitors will find a Press Room, where they can advertise their products through press kits. FIMMA Brasil staff will also be available at an Information Desk and Administrative Area located in the hall of Pavilion A.

Early registration
Early registration for FIMMA Brasil 2019 is available at the show website at http://www.fimma.com.br/credenciamento. Badges can be picked up during a visit to FIMMA Brasil 2019. Enter your code number at the printing terminals located in the accesses to pavilions A and E. For security reasons, no one under 16 years of age will be admitted even when accompanied by a guardian.

Estimated numbers for FIMMA BRASIL 2019

Area: 58,000 sq. m. air-conditioned exhibition area
Number of exhibitors: 360 and 500 brands exhibited
Countries: 30
Visitors: 25,000
Generation of business: $290 million

FIMMA Brasil 2019
When: March 26 to 29, 2019
Where: Parque de Eventos in Bento Gonçalves (RS)
Opening hours: 1 pm – 8 pm
Admission: free by registering
Interested in exhibiting: http://www.fimma.com.br/como-expor
For more information: www.fimma.com.br / +55 54 2102-2450